Campaign Development: Created and executed all social media, influencer marketing, PR, events and digital advertising campaigns with comprehensive calendar including daily content across social media, newsletter, website and in-studio elements.

A-Z Programming: Created and executed a brand new comprehensive online and offline customer loyalty program, amplifying customer retention and brand advocacy; created and executed complete launch campaigns for 2 brand new studio openings; created and executed specialty client spotlight campaign.

Community Growth: Created a loyal community online and offline through monthly challenges with online campaign/newsletter and in-person elements, in-person events and giveaways.

Budget Optimization: Optimized ad reach through effective budgeting, exceeding sales targets quarterly.

Collaboration: Collaborated adeptly with internal and external stakeholders for numerous influencer collaborations, events, and photoshoots.

Email Marketing: Implemented end-to-end email marketing campaigns with goals of brand awareness, sales, events, promotions and retention.