Mrs.Highbrow | Professional Makeup & Beauty
TLDR Highlights:
Created and executed innovative, stunning launch campaigns for a staggering 15(!) new products between 2022 and 2023.
Acted as a critical player in a successful complete rebrand, offering feedback and helping build a new brand story/motto.
Strategic Planning: Developed comprehensive marketing strategies aligned with business goals, translating this into complete campaign & content calendar. Executed end-to-end campaigns enhancing community engagement, inspiration, and brand loyalty.
Team Leadership: Led a team of 2-3 content creators, ensuring coordination and adherence to timelines.
Brand Advocacy: Ensured brand excellence and consistency through the creation of campaign briefs and content review.
Influencer Management: Successfully researched, assisted in acquisition, and managed influencer, brand ambassador, and content creator relationships.
Copywriting and Brand Voice: Embodied and strengthened brand voice through meticulous copywriting across all platforms.