Project Spotlight

TLDR Highlights:

Acted as a critical player in a successful complete rebrand, offering feedback and building a new brand story.

Created innovative, stunning launch campaigns for a staggering 15(!) new products in 2022.

Strategic Planning: Developed comprehensive marketing strategies aligned with business goals and executed end-to-end campaigns, enhancing community engagement, inspiration, and brand loyalty.

Team Leadership: Led a team of 2-3 content creators, ensuring coordination and adherence to timelines.

Brand Advocacy: Ensured brand excellence and consistency through the creation of campaign briefs and content review.

Influencer Management: Successfully researched, acquired, and managed influencer, brand ambassador, and content creator relationships.

Copywriting and Brand Voice: Embodied and strengthened brand voice through meticulous copywriting across all platforms.

TLDR Highlights:

Exceeded 2019 yearly sales targets by 12.9% and Q1 2020 target by 20%.

Achieved significant growth in the Instagram community, enhancing brand awareness, +37% between Q1-Q2 2020.

Campaign Development: Created and executed all social media, influencer marketing, and digital advertising campaigns.

Community Growth: Created a loyal community online and offline through challenges, events and giveaways.

Budget Optimization: Optimized ad reach through effective budgeting, exceeding sales targets.

Collaboration: Collaborated adeptly with internal and external stakeholders for influencer collaborations, events, and photoshoots.

Development: Created a comprehensive customer loyalty program, amplifying customer retention and brand advocacy.

Email Marketing: Implemented end-to-end email marketing campaigns with goals of brand awareness, sales, events, promotions and retention.

Brand building: Guided a new jewelry company in the preconception phase to define their values, branding, aesthetic & create a brand kit.

Brand launch: Helped create an e-commerce website, instagram marketing strategy and created social media content ahead of the brand shop launch and beyond.

Social Media Growth: Jumpstart Instagram presence with beautiful, engaging photo and video content to drive organic growth.